Monday, December 1, 2014
For this Week's post I decided to analyze the commercial for Coca-Cola that was released about a month ago by the Coca-Cola company and Taylor Swift. Coca-Cola partnered with the pop star in order to sell both Diet Coke, and Taylor's new album, 1989. The ad features three things everyone seems to love; Diet Coke, Taylor Swift, and kittens! It started with Taylor playing with a small, fluffy kitten. after she takes a sip of her Diet Coke, she find another kitten standing next to the first one. The pattern continues until her home is completely full of adorable fluffy kittens, and she is almost finished with her Diet Coke that has brought her endless happiness and joy. The slogan for the ad is "What would life be like if it tasted as good as Diet Coke?". This is where they get us. We will never know how good life could taste unless we taste it for ourselves with a Diet Coke. We also will never know how good Taylor's album is unless we buy it on October 27. In reality, the commercial had nothing to do with the drink itself. there was nothing about the taste, or the texture, or even the low cost. The ad basically sold us a pretty girl and kittens with a bottle of Coke on the side. However no one wants to hear about how great Coke is because they have already tried it. In my opinion the ad serves only as a reminder that you can still get the great taste of Diet Coke, along with Taylor's new album, and a bunch of cats from the animal shelter.
Subscribe to:
Post Comments (Atom)
This ad is adorable! Good analysis on the techniques of the Coca-Cola company- the lovable nature of both the kittens and Taylor were a good pick for them to then apply that irresistibility to the Diet Coke. Clever how they advertised several things all at once, and included the cute need to nurture with the kittens as well as the testimonial technique by including Taylor. Love it!
ReplyDeleteI think that Coca Cola did a good job with this ad. They are trying to attract Taylor Swift fans, cat fans, and other people to buy their products. I am hoping that they would make an ad with dogs and with Adele. To also mention, I loved how you analyzed this ad. I see no correlation between coke, cats, and Taylor Swift, respectively. This is more of a reminder for me to spend more of my money.
ReplyDelete