Out of the thousands of print ads I see every week, one that I saw today really sparked my interest and reminded me of my super fun sophomore zero period media adventure. The ad depicts a woman rowing in a racing single shell at the world famous Head of the Charles Regatta in Boston Massachusetts. The regatta has competitors from all over the country, and is a regatta many rowers spend their careers dreaming of  attending. This year marked the 50th anniversary of the regatta, and therefor was widely celebrated, viewed, and attended. The winner of the lightweight women's singles race was Caitlin Pauls. On the print ad page, she is depicted rowing her single which was built by a company called Fluidesign. By placing their advertisement in a rowing magazine, the advertisers show that they are targeting people who share the interest in rowing as well as possibly women as depicted in the picture. The advertisement appeals to our need to achieve. The consumer's need to achieve is strongly associated with winning, which is directly shown in the advertisement that depicts a woman who won her division of the Head of the Charles regatta while rowing their product. This ad, as well as many in the magazine sparks a feeling in the rowers who read the magazine that they will possibly be inferior to other rowers or crews if they don't own the top equipment or row the top brands. This is directly mirrored in the modern, every day media seen on the streets today.